Project Synopsis

This website prototype of an online makeup retailer was designed in Figma and was based off of other retail sites such as Sally Beauty supply, e.l.f, Colourpop, Fenty Beauty, and Ulta.

The goal was to recreate the grid layouts, carousels, above the fold content, navigation, search, and other features in order to design an intuitive and aesthetically pleasing prototype for a potential beauty brand.

I developed a mobile and desktop prototype of the website, which has various different functions such as tab navigation, viewing your cart, scrolling through different products, looking at product information, favoriting products, selecting product features, and other micro-interactions with clicking and hovering over buttons and search bars.

I initially searched for inspiration to create mood boards in order to gather design inspiration and translate it to my own ideas. I conducted an analysis of other online makeup realtors in order to understand what elements of the site made it beneficial to its users. This assisted me in developing initial drafts through style tiles that translated into a final draft for a desktop and mobile prototype.